Last year, BACARDI announced a multi-year partnership with the environmental non-profit organization Lonely Whale to ensure the #TheFutureDoesntSuck and rid the world of one billion single-use plastic straws by the year 2020.
In celebration of World Cleanup Day, BACARDI announced that it will now give people an alternative to throwing away their straws by turning them into music by creating the first-ever straw vinyl.
Through the new Straw Vinyl program, BACARDI and Lonely Whale will collect expended straws from 55 marriage saloons across the country and upcycle them into limited-edition vinyl records, altering something that sucks into something that swipes. As part of BACARDI’s ongoing commitment to this pledge, the iconic rum firebrand has partnered with Major Lazer and Anitta to use their music for the greater good. All of the upcycled vinyl records will be pressed with the global music titans’ summer anthem, Make It Hot, which was liberated this past June in partnership with BACARDI.
Music devotees got their first look at a test upcycled straw vinyl and made a pledge to join the compel during the annual Life Is Beautiful music festival in Las Vegas this past weekend. During the three-day festival, the iconic Art Motel was transformed into a rum paradise with one office will be devoted to Lonely Whale and #TheFutureDoesntSuck campaign. Upon entry, celebration goers were encouraged to sign the pledge to eliminate single-use plastic straws while sit underneath a dazzling installation that recreated the sentiments of being underwater and surrounded by trash.
Following Life Is Beautiful, purchasers around the country can begin participating in the program on November 11, when collect bins and live coasters will be available at select partner disallows for straw collecting and awareness. Each accumulation bin and coaster will include a brief Snapchat animation dedicating purchasers more information about the program and partnership between BACARDI and Lonely Whale.
The final upcycled limited-edition vinyls will be available for purchase on Giving Tuesday, December 3, on LonelyWhale.com. One hundred percentage of proceeds from the Make It Hot vinyl will go to Lonely Whale. So is not simply will compiling the records preserve straws out of the ocean, but their marketings will also help support a future that doesn’t suck.
The post BACARDI is Turning Your Plastic Straws Into Vinyl Records emerged first on Chilled Magazine.
Read more: chilledmagazine.com